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Legal · Responsible Lending

Our approach to responsible lending

A payday loan is a legitimate financial tool for a genuine short-term need, and also a high-cost one. Here's what we expect from every lender in our network, and what we'd want you to know before you borrow.

What we require from every lender

Every lender in this network must hold an active provincial licence, disclose the full cost of borrowing before a loan is signed, and comply with the borrowing limits, loan term restrictions, and rollover rules set by the province they operate in. We do not include lenders who obscure costs or pressure applicants into accepting an offer.

What we'd ask of you

Only borrow what you're confident you can repay in full on the agreed date, and read your offer's cost of borrowing and due date before signing, even if it feels like a formality. If your circumstances change before the due date, contact your lender early rather than letting the date pass unaddressed.

Signs it might be time to look at alternatives

Needing a payday loan for the same bill two months running, taking a new loan to pay off a previous one, or feeling like your paycheque is already spoken for before it arrives are all signals worth taking seriously. None of these are a judgment on you — they're simply a prompt to look at the wider budget picture, ideally with a free credit counsellor.

Vulnerable circumstances

If you're experiencing a mental health crisis, domestic violence, or a situation where a loan decision doesn't feel like it's fully your own, please prioritize reaching out to the appropriate support service over completing a loan application. A short-term loan will still be here once things are more stable.

Free resources worth knowing about

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Credit counselling

Non-profit, accredited counsellors in every province offer free budget and debt reviews.

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Financial Consumer Agency of Canada

A federal resource for understanding your rights as a borrower and finding accredited help.

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Our financial education page

Practical habits for reducing how often you need short-term borrowing at all. Read more →

Questions about responsible borrowing

If you're using payday loans to cover the same recurring expense more than once or twice in a row, or borrowing a new loan to repay a previous one, it's worth pausing and speaking with a credit counsellor.
The total dollar cost of borrowing, the exact repayment date, and what happens if a payment is missed. All three should be stated clearly before you sign.
Non-profit credit counselling agencies operate in every province and offer free consultations. The Financial Consumer Agency of Canada maintains a directory.